GFriend has formally ended promotions for “Apple,” the lead single from their latest EP Tune of the Sirens. Sowon, Yerin, Eunha, Yuju, SinB, and Umji launched the album on July 13, and the EP marked the Ok-pop group’s profitable transformation with a “vibrant witch” idea.
GFriend | Supply Music‘Tune of the Sirens’ was a profitable EP
GFriend ended their promotion of “Apple” on Korean music exhibits on July 26. Their remaining music present efficiency for “Apple” befell on SBS Inkigayo. GFriend carried out in velvet outfits and showcased a robust witch aesthetic.
All through their album promotions, the group demonstrated their dramatic transformation, which appeared to go over nicely with followers. GFriend took house first prize at SBS MTV The Present, MBC Music Present Champion, and Mnet M Countdown.
GFriend additionally achieved excessive gross sales with Tune of the Sirens. Within the first week of the album’s launch, Tune of the Sirens offered 67,000 copies. Within the U.S., the album peaked at No. 6 on the iTunes High Albums chart.
RELATED: GFriend Unveils Their Transformative New EP ‘Tune of the Sirens’
Inside the first 4 days of its launch, the “Apple” music video achieved a record-breaking 15 million views. So far, the music video has over 19 million views.
GFriend confirmed a brand new aspect of themselves with the EP
Tune of the Sirens got here 5 months after GFriend launched their EP Labyrinth in February 2020. Whereas Labyrinth advised the story of a lady torn up over a selection, Tune of the Sirens continued the story and confirmed the woman questioning her choice.
Temptation was a robust theme of the album, and GFriend confirmed the woman within the story was tempted by the selection she didn’t make. To assist inform this story, GFriend integrated a “vibrant witch” idea which differed from their previous ideas.
“In fact, we’ve proven how we’ve modified, we’ve proven how we’ve grown. However reasonably than these form of incremental or smaller modifications, we didn’t need a small change this time, we wished one thing that everybody can say ‘Wow, that’s a dramatic transformation,’” Sowon stated on the media showcase for Tune of the Sirens.
Sowon continued, “So we talked about this transformation with the members and the individuals at our label, and we had a number of open discussions about this, and all of us agreed that it was the time we may introduce this form of change.”
GFriend grew as artists with ‘Tune of the Sirens’
Efficiently incorporating a “vibrant witch” idea is just not the one transformation the members of GFriend underwent for Tune of the Sirens. The group additionally grew as artists as a number of members participated within the album-making course of.
Yuju, Eunha, and Umji all wrote lyrics for “Tarot Playing cards.” Umji and Yuju each labored on “Eye of the Storm” collectively; Umji wrote lyrics and Yuju performed a hand in composing the tune. For the lead single “Apple,” each Yuju and Eunha participated in composing and songwriting.
“We’ve all the time been open to the concept of change. Not solely externally by way of our look, however our participation within the music-making course of as nicely. I feel that’s the most important change we’ve gone by,” Yuju stated on the media showcase. “As a result of we’re going by such an enormous change for this album, we actually thought quite a bit concerning the particulars of the way to interpret songs and the way to categorical ourselves by our choreography.”