Since 2014, Spotify listeners have streamed greater than 180 billion minutes of Ok-pop. Discussing the rise of Ok-pop worldwide, Stray Children appeared on a brand new episode of the Spotify: For the Document podcast sequence known as “From Seoul to São Paulo: The World Rise of Ok-Pop.”
The episode was launched on Sept. 11 and likewise featured Kossy Ng, Spotify’s Head of Artist Label Partnerships in Southeast Asia, Kpapo founders Babi Dewet and Érica Imenes, and Korean actor Wonho Chung.
Stray Children | Daniel Zuchnik/Getty ImagesK-pop by the numbers on Spotify
Based mostly on Spotify’s listening information, Ok-pop has had momentous progress over the previous few years. With over 180 billion minutes listened to on the streaming platform since 2014, there was a 2000% enhance in customers listening to Ok-pop over the previous six years. Spotify: For the Document additionally revealed that Ok-pop songs have been added to over 120 million consumer playlists.
“It’s tremendous distinctive… To me I believe what it truly is, it’s simply nice, addictive music,” stated Ng. “Past the music, you recognize, it’s well-produced, it’s colourful, it’s edgy. And you then get the style, which is wonderful. And you then get the dance.”
She additionally attributed Ok-pop’s world success to the particular relationship between Ok-pop idols and followers.
“I believe the final half that makes it so distinctive is the fandom. Seeing how the artists and the followers work together. The followers are just about part of the artist’s journey as effectively. Like from the start, watching them practice and debut, how the members are chosen, and I believe it’s a really emotional kind of connection that you find yourself constructing with Ok-Pop artists,” she stated.
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Stray Children on their inventive course of
Stray Children is a Ok-pop group consisting of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N. The Korean band debuted in 2017 with JYP Leisure.
Seungmin, Changbin, Felix, and Bang Chan appeared on Spotify: For the Document to speak about their new album In Life, a repackage of their first Korean-language studio album, Go Dwell.
When requested about writing and producing their very own songs, Bang Chan replied:
“Effectively, ever for the reason that begin of our complete journey, we thought it’d be actually, actually particular to essentially make our music, create our personal music and actually write our personal lyrics to be a bit extra truthful and to essentially put our hearts into our music, for our followers to take it in additional effectively. So we thought that was actually vital as a result of we’re those who’re acting on stage. We’re those who’re singing the track. So we thought it’d be actually, actually vital for us to make the music as effectively. And I assume, I believe that’s the explanation why our Stays can actually relate to us. They perceive us, by, you recognize, their music as effectively.”
The members of Stray Children have been requested about their followers
Echoing Ng’s assertion that Ok-pop artists and followers have an emotional connection, Bang Chan went into element about how Stray Children and Keep help each other.
“…with Stray Children and Stays, we’ve got one thing a bit extra deeper…,” he stated. “It looks like we’re only one huge complete household. So if there’s like a fan signal occasion the place they arrive and simply speak to us, generally they inform us, you recognize, what their struggles are, what they’re going by, and, you recognize, all their hardships. I assume we attempt to actually perceive them and simply attempt to make them really feel higher. And for that, that’s certainly one of our actually vital issues that we’ve got to do.”